Future Of Agriculture

Visit our quarterly presenting sponsor: www.calgaryagbusiness.com Teffola: https://www.eatteffola.com/ The Business of Food Newsletter: https://jenniferbarney.substack.com/ FoA 221: Bringing Commercial Quinoa Production to Colorado: https://player.captivate.fm/episode/fd94a32f-7554-46b4-9ba5-bfc50a371680 Claire Smith is the founder of the ancient grain granola brand Teffola. She comes from a 7th generation farming family in Michigan where Tenera Farms has been farming wheat, corn, and soy since 1837.  In 2015 Tenera Farms started planting teff, a tiny grain rich in protein and fiber and a key ingredient in the Ethiopian bread injera. Why the farm began growing this obscure grain, how they became processors, and how that lead Claire to start making and marketing granola is the subject of this interview. Today’s episode is all about ancient grains and building a consumer packaged goods or CPG business on top of an established farm. These are two things I know very little about, so lucky for you and for me