Igor Kheifets List Building Lifestyle
5-Minute Authority With Steven Washer
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:26:59
- More information
Informações:
Synopsis
Policemen are not good salesmen. This phrase perfectly sums up the issue of authority in marketing. Contrary to popular belief - authority is not coercion. It's not high-pressure sales tactics. It's about safety, comfort and empathy. Steven Washer, the authority on authority, explains how it's done!
