Service Design Show

Who doesn't want this... To come up with smart solutions for relevant challenges that are immediately embraced by the end-users. Well, in this week's episode of the Show, Victor Udoewa shares a radical approach to the design process that increases the chance you'll actually accomplish this. But first, let's quickly look at why solutions don't get adopted. It's often not due to bad intentions. Many times it has to do with the fact that a wrong judgment call has been made about what's important. Because as a design professional, you're -implicitly- imposing your ideas, values, and norms onto the process. You are in a strong position of power, whether you like it or not. The problem is that this leads to solutions derived from a single -often mainstream- worldview.  Again, this isn't something that professionals set out to do. It happens because of the nature of the current design process. So is there something we can do about this? According to Victor, there is! We, starting with the design professional, h