The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Nigel Godfrey - raconteur and owner of the rights to Miss Universe New Zealand has taken a toxic business that had a globally recognised brand and turned it around. It has been described as the greatest turn around of any territory in the last 25 years and he's done it all in under 3 years. We also discuss how as a culture we don't celebrate entrepreneurs enough. We go crazy over sports and hold them up as role models and we don't do that for business owners and entrepreneurs but we should. In this fireside chat we talk about: How to fix a toxic business Why entrepreneurs should be celebrated How to attract sponsorship when you have little to offer The power of Facebook to attract sponsors and build a brand The bigger picture - how Miss Universe has become rewarding for Nigel and the contestants Plus I have another testimonial for my book The Boomerang Effect and I crowdsource a listener question: What’s the greatest tip you have seen for a ‘hair on fire’ emergency business such as an emergency plumber or