The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Today's episode is a masterclass in successful brand building. Ex-Swiss banker David McQuillen, is the founder of Sufferfest and CSO (that’s Chief Suffering Officer) of the mythical country ... Sufferlandria. Bored with conventional ways to get fit on a bike, David taught himself how to edit video, and after negotiating rights with major cycling races (like the Tour de France!), he created his first Sufferfest training video and inflicted it on the world. And the world responded very favourably. So much so that he took it down as quickly as he put it up! You’ll find out why shortly. He then had his confidence boosted after being called an assassin, and a sadist, and realising his true calling was to spread agony and misery, David quit his well-paying career, and escaped the cubicle to focus fulltime on building Sufferfest. It’s now a multi-million dollar brand run out of his home in Tasmania. Now do not fear, this isn’t an episode for middle aged men in lycra! Uh-uh, I think you’re gunna love this, as we