The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Ever wondered how to make a viral video? Then listen up. David Christison is the founder of The Woolshed - a video production company based in Melbourne that’s done something quite genius (I think) for the art of viral videos, and the marketing of his own business. Over the past two years the Woolshed has produced 8 unique viral videos. Videos that many of you would have seen, and gone OMG! … then gone and shared it with your mates. But the amazing thing is, all 8 of the videos are fully manufactured. They’re fakes! This is an absolute masterclass on how to make a viral video. You’ll find all eight viral videos over at at this blog post, but some of the major ones include the guy who fights off a Great White Shark in Sydney harbour (this one sucked me in!); the crazy guy who runs into an outback tornado to take a selfie; and the snowboarding girl being chased by a bear! As David says in his press release, “We set out to better understand exactly how to create short-form, highly shareable and snackable’