The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Paul Medeiros (and his wife) made a brave sea change by leaving corporate and buying the Mullumbimby Fruit Shop. Then, when Woolworth’s decided to come to town, he could have panicked and accepted the fact that Australia’s biggest supermarket chain would kill off his business. Instead, he rolled the dice, and more than doubled their retail footprint. He’s now the founder of one of Australia's hottest up and coming franchises - The Source Bulk Foods. This is a story of courage, determination and being true to one’s values. Paul Medeiros is a cubicle escapee who left a high-paying / high-pressure executive position in a large publicly listed company to start a better life up near beautiful Byron Bay Paul is also the founder, owner and head Franchisor of The Source Bulk Foods business - an amazing new retail concept that’s taken the franchise world by storm. Basically, it’s a good old-fashioned grocery shopping done in a modern way. The shops look and feel very rustic and organic - lots of exposed brick a