The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

I remember my days working for Australia’s biggest travel agent - I absolutely dreaded wearing their corporate uniform. I felt like such a dag. Polyester shirt, navy slacks. In fact, I think the tie was even on a bit of elastic! Where was today’s guest when I needed her?! She runs a very disruptive uniform business - that even Hollywood star Gwyneth Paltrow loves! Her name is Felicity Rogers and she started Cargo Crew. I met her a couple of months ago at the Telstra Business Awards where I was the emcee. In fact, the year before, Cargo Crew actually won the National Small Business Award! So, what’s Cargo Crew. Well, as Felicity says “She’s building a brand that crews (that’s her funky word for workers) around the world love to wear”.  She goes on to say “Cargo Crew creates original, design led uniforms that enhance and compliment a business’ visual identity and brand language.” Cargo Crew now exports to over 30 countries with 12,000 crews around the world wearing their uniforms. Their clients include Re