The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

340 - Former SAS Soldier Reveals 5 Critical Business Lessons

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Synopsis

Scott Houston is an ex-SAS soldier turned award-winning business owner. Once he jumped out of a plane only to find his parachute wouldn’t (in fact didn’t) open! In this chat we talk about how he turned that into a business lesson plus four other lessons that he has learned from the SAS that we can all apply to grow a better business. We cover plenty of ground in this chat including: 5 lessons that Scott has learnt from his time in the SAS that we can all apply to grow a better business. Leadership and why 'shooting Bambi' is critical for business success I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve. Plus plenty more  EPISODE TIMELINE   00:00  Love for Cornerstone Business Solutions & WebCentral 00:58   Teaser 01:35  Welcome & overview 04:05  Today’s guest introduction - Scott Houston of