The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Joep Pennartz started Shacky out of a desire to create opportunities for a digital detox. To look out the window, listen to birds and take a deep, long breath. After a particularly hectic period in his life, he and his girlfriend managed a getaway in a little place that had no mobile service, and just two days in this environment felt like a whole month's worth of relaxation. As time went on he realised that this type of a holiday was a growing need for many people who need to unwind and go on a digital detox. This lead to the start of  the Shacky adventure. This is a story of innovation (which Joep has a Masters degree in), crowdfunding and just some really clever marketing ideas. I think you’re going to love this chat, Joep's passion for his business and the way in which he has gone about building it is truly inspiring. We cover a tonne of marketing ground including: JOMO (the joy of missing out) a term Joep likes to use when promoting these beautiful tiny houses Some nice 1 percenters that Joep has don