The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Heard the one about the lawyer who walked into a bar? This isn't just any bar either. The iconic Burleigh Brewing Co was started by Peta Fielding and her husband Brennan on the back of successful brewing endeavours in Hawaii. Peta said that she always knew she wanted to create a special business, she didn't know what, but she knew what it would feel like. After meeting her would be husband, a talented brewer in Hawaii the pieces started to fall into place. Listen in as we cover some serious marketing ground including: How Peta went from high flying lawyer to an MBA in Hawaii to owning a brewery and pub in Hawaii to Starting The Burleigh Brewing Company How every beer has a story (and a cool name to go with it - like My Wife's Bitter!) Burleigh Brewing Company's philosophy around people The importance of community and how it intersects with local marketing initiatives But that's not all. In this episode of your favourite marketing podcast: I share another low cost marketing idea for you to implement i