The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Want to understand your customers so well that your marketing talks directly to them? That's what Justin Hale, founder of Camplify (think Airbnb for campervans), has done in order to build a membership base of 20,000 in just over two years ... with a valuation close to 8-figures.In episode 358 you'll discover: How Justin escaped the corporate cubicle and started Camplify How he validated his business idea The key to understanding your customers needs How to get clear on your customer personas (you can have more than one) Why & how to create marketing automation funnels The role of an on-boarding process in creating an unforgettable customer experienceBut the marketing gold doesn't stop there, you'll also learn: About online personal newspaper Flipboard from our resident productivity expert Dale Beaumont How to use scarcity to sell more And we revisit an interview with celebrity personal trainer Michelle BridgesLinks & Resources mentioned: Camplify Flipboard How to create scarcity in business Email Countdo