The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Melissa Westcott founded Big On Shoes, Australia’s home to plus-sized fashion shoes. What’s of particular interest is she applied one simple marketing idea that doubled her business in the past 12-months. It’s an idea that you could implement in a heartbeat. In fact, if you’re not doing it already, you’re very naughty! I was introduced to Melissa from past guest and digital nomad, Mark Phillips from Business in Bare Feet. Hitting me up on Facebook Messenger (isn’t that happening more often?!) he said: Hey Timbo. Let me introduce you to Melissa Westcott from BigOnShoes. At a function today she was telling me how she loves your show. Yet she in her own right is an amazing startup. From her kitchen table in Moranbah in central Queensland, she set up an online shoe store for 'ladies' with large feet. Today she's one of the world's largest suppliers of womens’ shoes to the global transvestite & sex-change market! Go figure. She’s doubled her business lately from one of your podcasts! Let me know if you’d like t