The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Radek Sali knows a thing or two about celebrity endorsement - as the 40 year old, retired CEO Radek Sali of Swisse Multivitamins - a wellness business that sells supplements, skincare and superfoods, he’s used celebrity endorsement as a way to build one of Australia’s biggest brands. I sat next to Radek recently at a Hawthorn Football Club function, and I was pretty damn excited, as the Swisse brand is one that I’ve admired from a distance for many years. From it’s high quality packaging, to it’s brand consistency, to it’s relentless celebrity endorsement efforts (think Nicole Kidman, Ellen Degeneres, Ricky Ponting to name a few) and high frequency TV and print advertising schedule, Swisse would have to be one of the most well-known and respected brands in Australia. Radek started there in 2005 as the Operations Manager, he left there last year as a part owner having sold the business for $1.7 billion! He attributes celebrity endorsement strategy and an honest and meaningful business culture to the brand’s