The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Peter Baines is an international speaker on leadership, change management and corporate social responsibility. In a past life, Peter was a police officer, a forensic investigator heading up clean-up teams in the Bali Bombings and Thailand Tsunami. He’s also worked in Interpol’s counter-terrorism unit. He’s seen it all. But you might be wondering, what value does he have to bring to your small business? Well, Peter’s now the founder of the Thailand-based charity Hands Across The Water, and a massive advocate for helping businesses of all sizes do good by doing good. In fact, he’s written a book on the topic. During this chat, Peter shares some really solid strategies around how creating shared value is the key to powering business growth and innovation - and he backs them up with real life, small business case studies.   Plus in episode 372 of Australia’s best marketing podcast: Resident techspert Dale Beaumont from 52 Ways shares a great way to never make a grammar or spelling mistake again I share anot