The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

In episode 382 Melbourne’s culinary king, Chris Lucas, takes us behind-the-scenes of how he’s successfully built and promoted some of Australia’s most exciting and interesting dining experiences. This is for anyone (not just restaurateurs) wanting to build a business that stands out from the crowd. “I don’t get intellectually interested in what other people have done … my idea is about capturing what I think is right, and try to be creative and do something different. We’ve established a set of brands that do that, that are about being innovative and that create a level of excitement, and as a result, a lot of excitement. That’s what I think we should all be interested in.” - Chris Lucas, The Lucas Group There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to grow