The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Ex hairdresser and now business coach to hairdressers, Lisa Conway, reminds us of some fundamental business and marketing principles that when applied will skyrocket any type of retail business. “The first problem is, most (business owners) never buy what they sell. I call them vegetarians that work in butcher's shops! It’s all wrong. If you don’t ever buy what you sell, how would you know what it’s like?” - Lisa Conway, Zing Coaching There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about to grow your salon business (or any retail business), then you’ll get this answers in this interview: What are the fundamental business and marketing principles I must apply in order to grow my business? Should I own a niche or be a generalist? How do I choose a niche? What are most s