The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

When Beau Bertoli decided to build a business putting loans into the hands of small business owners, he and his co-founder, Greg Moshal, both had firsthand knowledge of their potential customers' pain points. So they decided to knock on the doors of small business owners in Sydney’s key shopping strips and ask them if what they were thinking was on the money. Their idea was quickly validated and Prospa was born. This is the story of how they then built Prospa in to the fastest growing business in the Asia Pacific region in just a few short years. “It’s easy to send money out in our business; we just need to make sure we would get it back! We were able to put up a really good base of initial customers, lend out a few million dollars … and as we were getting repayment history from them, we kept on asking what did you like? What didn't you like? What do you wish we were providing that you weren’t? And that (right there) informed a whole lot of ways to improve our business. ” -Beau Bertoli, Prospa There’s loa