The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Dan Faggella attributes a large part of the seven-figure sales price he recently achieved for his business to a clever email marketing strategy he learnt by studying how Sports Illustrated go about it. In today’s episode, Dan walks us through exactly how he used email marketing to nurture a huge list and a successful business. Plus we catch up with Tom O’Toole, Australia’s craziest baker, give away more prizes to some clever listeners and announce some big news direct from the Australian Podcast Awards. “I wanted to grow my business as fast as I could. I wanted to get it to the point that someone would want to pay a lot for it. I knew email marketing was my weapon of choice, so I looked around to see who was doing it extremely well. Who was making a billion dollars from it in annual revenue. And Sports Illustrated was first to mind!” -Dan Faggella, Tech Emergence There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. H