The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

How to turn a grudge purchase in to a purchase women love to make with Moxie’s Mia Klitsas | #413

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Synopsis

Imagine selling a product that half the world needs. Once they start buying it, they can’t stop, but have to keep on buying it … for decades. It’s taxed unncessarily. You can’t outright advertise it. And the market is dominated by global brands. How’s that for a business and marketing challenge?! It’s a challenge that today’s guest, Mia Klitsas, of feminine hygiene brand Moxie has to take on every day. Join me as she explains exactly how she’s done it, and the wins and losses she’s had along the way. Plus I reward a couple more listeners who share their marketing insights in the Monster Prize Draw. “We’ve learned how to compete on brand – it’s the one thing that, if done right, can’t easily be replicated or taken away from you.” - Mia Klitsas, Moxie There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. If you have questions about h