The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Carman's Muesli founder Carolyn Creswell is on a mission to create a hugely successful brand, in  Australia’s most cutting-edge workplace, whilst maintaining an enviable work / life balance for herself … and her staff. In this incredibly generous chat, Carolyn talks about how she’s turned Carman’s into a household name, the importance of creating a workplace people love coming to, how she gets the most from her staff and the role branding has played creating strong awareness in a crowded marketplace.   “So many people believe that Carman’s has been an overnight success. The reality is that we’ve been chipping away at this labour of love for well over 20 years now. I was only 18 when my business journey began – buying the tiny muesli business for only $1,000.” - Carolyn Creswell, Carman's Muesli   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear