The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Saddleback Leather’s Dave Munson uses storytelling to sell his leather bags. Leather bags he thinks even Indiana Jones would love! He tells stories in his website copy, his videos, his product descriptions … even his voicemail! He believes great storytelling has the power to convert idle prospects into raving fans. So sit back and listen in as Dave explains exactly how storytelling has been his business’s secret marketing weapon.   “You know, people really value authenticity in marketing because it’s rare. Sadly we just don’t get it very often. So, it’s a breath of fresh air to hear someone tell a story. And it doesn’t have to be some crazy adventurous story. It could be something as simple as “So, I was arguing with my wife the other day and ….” Just something that has your prospects get interested in what you gave to say and sell.” -Dave Munson, Saddleback Leather   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves