The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

I’m often asked which has been my favourite interview, having done over 430 interviews with successful business owners over the past 9-years, That I can’t answer. There’s just been too many of them. However, the one I did in 2014 with Platinum Electricians Founder Joshua Nicholls is a bit of a stand-out for a number of reasons: His business story is inspiring His growth has been phenomenal (1,200% in his first 5-years and it’s now close to a $40M business). He’s got a great work / life balance He and his wife Alana have built a culture that attracts great people And he’s created a 21-step customer manifesto that leads to a massive amount of referrals We cover plenty of ground in this chat as Joshua talks about the importance of following your passion, the power of creating a strong visual brand, why she set up shop in an industrial estate, how she generates sales across online, retail and wholesale. And plenty more. There’s loads more tips and insights just like this that will help you build that beautifu