The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Sir Richard Branson said, “Mick Spencer was a future business leader to watch”. Why? Because by the ripe old age of 27 years old, Mick Spencer had become a globally recognised CEO, a multi-millionaire entrepreneur, and an investor. Mick is the Founder and CEO of On The Go, a multi-million-dollar, global e-commerce company that enables users to design and manufacture their apparel and accessories. I think you’re going to love this chat. Mick is on a mission to disrupt the world of sporting apparel, he’s built some incredible partnerships with the likes Wesfarmers (one of Australia’s biggest publicly listed companies), our PM was visiting him the day after this interview and his book launched a few days later.   “I was a young punk at university, and after volunteering at a youth camp in Hawaii teaching poorer kids sport and leadership, I realised I wanted to get i to something that got more young people in to sport. But I also loved the Internet and I loved merchandise and technology. And that’s how this dre