The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Stay-at-home mum turned toy manufacturer is winning in an over- saturated market | #444

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Synopsis

Busy mum-of-three Rini Lombard never dreamed about launching her own business, it was her ballet-loving daughter that inspired her to take the leap. Despite the toy manufacturing industry being highly competitive and saturated, Rini launched her line Ballerina & Me, confident that her dolls would bring joy to the whole family. 7000 happy customers later, Rini lives to tell us her success story. Want to know how a business is born out of an experiment with a broomstick? What’s it really like to be your own boss and live your passion? And find out the biggest mistake this small business owner has ever made... Yikes! Hit the PLAY button above to listen now, or subscribe free to hear the full interview.  Rini also shares: How she balances work and being a mum of three The importance of having someone believe in you How getting your name out there at the local markets is a great first step to success Why it’s critical to copyright your brilliant business idea That being a kind human will take you far in busines