The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Love them or loathe them, having The Kardashians endorse your product or service would most likely be good for your business. Well, today’s guests did exactly that, getting millions of dollars of publicity along the way.  And guess how much it cost her?   $50,000? $500,000? $5,000,000?   Nope. It cost her absolutely nothing!   A little bit more about Sophie Lovejoy Adelaide-born, LA-based Sophie Lovejoy is the founder of the sophisticated sleepwear brand Sant and Abel. And as an ex-TV producer, Soph is one of those go-getting business owners who makes things happen. Her biggest marketing claim to fame is she arranged to have every single Kardashian wear her pyjamas multiple times on their hit TV show, on their socials, apps and blogs. The exposure she got is worth millions, and she didn’t pay a cent!   In this candid interview Sant and Abel’s Sophie shares: How and why share started an online pyjama brand Why she loves the Beverly Hills Hotel so much! How she managed to get the world’s most famous r