The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

How a podcast contributed to 10X growth for a small solar energy business | #458

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Synopsis

I’m kind of surprised more business owners don’t podcast. I mean, bang for buck, podcasting delivers such amazing returns. Well today’s guest, Nigel Morris of small business Solar Analytics and the Solar Insiders podcast says podcasting is instrumental to his business’s success.   A little bit more about Nigel Morris ... Today’s special guest I met on a road show I’m currently speaking on for a business called Supply Partners. A big thanks to owner Lliam Rickets for introducing me to Nigel Morris who is the business manager at Solar Analytics, a software business that helps you monitor your solar panels’ efficiency. That, in itself, isn’t that exciting. Where it does get exciting is that Nigel is the co-host of a solar energy podcast called Solar Insiders that has been a major contributor to a 10X growth in the business. Now, if you’re a long time listener, you’ll know my thoughts around podcasting for small business. It’s a highly effective medium that, when done well, can build your business and person