The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Naturopath Katherine Maslen decided that charging by the hour had hairs on it … so, she bravely launched the world’s first natural healthcare membership model. Did it get a few existing clients’ noses out of joint? Yes! Would she do it all again? Hell yeah!   A little bit more about Shift’s Katherine Maslen ... Katherine Maslen is a naturopath, nutritionist, author, mother, podcast host and founder of Shift, where her and her team work with people to help them make shifts in their health and their life. She owns Shift Brisbane, her flagship clinic where she has a team of 15, Shift Rockhampton, her regional Queensland clinic and Shift Anywhere, her virtual membership business.   So strap in as Katherine shares: A very personal story about why she became a Naturopath The trials and tribulations of launching the business Those moments of acceleration when the business really took off Why she went from charging by the hour to a monthly membership model How she’s built a strong personal brand in her chosen ni