The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Jeff Swystun who in a previous life was the CMO at Interbrand, and the CCO at DDB Worldwide. He then saw the light, escaped the cubicle and went out on his own to become a consulting CMO to brands wanting to lead. But where it gets interesting is Jeff has just released a book called Why Marketing Works, in which he identifies through a mountain of his own roll-up-the-sleeves research, 7 timeless principles that well and truly prove his thesis. Rest-assured, his 7 principles apply to businesses of all sizes, industries, and types of business, whether you’re selling B2B, B2C or my favourite P2P! A little bit more about Why Marketing Works author Jeff Swystun ... Jeff acts as a consulting chief marketing officer to leading brands and brands wanting to lead. He loves to solve complex business challenges through branding and marketing. For large branding and marketing engagements, Jeff accesses a network of talented top-tier consulting, agency & design professionals. It is a collective of on-demand experts and i