The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Loz and Alex cruise around this lucky country in a Volkswagen, entertaining their legion of social media fans with cool pics of themselves sitting by campfires, swimming in deserted beaches and camping by the shores of remote lakes. They look like they’ve fallen off the cover of an Angus and Julia Stone album! Oh, and did I tell you they run a three-year-old hat business called Will and Bear that’s turning over a lazy six-figures annually. And they’ve done it all by slowing down!   A little bit more about hat entrepreneurs Loz Williams and Alex Knorr ... In just three years, ex-mortgage broker Lauren Williams and her product designing boyfriend Alex Knorr have built the online hat empire Will & Bear, from the back seat of their Volkswagen van while touring across Australia. To do so, they’ve adopted an innovative, digital-first business model, which has enabled the Will & Bear brand to experience triple-digit sales growth year-on-year. They use social media brilliantly amassing a loyal tribe of hat lover