The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Today’s guest is on a mission to create a global surf brand - despite at one point having to write a farewell letter to his wife and kids 80kms off the coast of Sumatra! It’s a roller-coaster ride of an episode 476 of The (award-winning) Small Business Big Marketing Show thanks to American Express.   Long-time listener and Surefire Boards founder Mick Slattery shares how he’s on a mission to create a global surf and stand-up paddle board brand, despite some business and personal challenges that have been thrown his way.   A little bit more about Surefire Boards’ Mick Slattery … Mick Slattery is the founder of Surefire Boards, a small stand-up paddle and surf board business based in NSW. He started the business as a side-hustle in 2009 before going full-time a few years later, only to contract an auto-immune disease that nearly crippled his dream.   Mick made the trip up from Sydney to join me in my Noosa studio where we  talked about: The challenges of taking the business from a side-hustle to a full-