The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

How publishing a book can scale your business, with business book publisher Lyda Mclallen | #484

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Synopsis

Got a book in ya? I reckon every business owner has. And so does my guest, who’s an expert at helping peeps like you ... get published. It’s a very studious episode 484 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow.   A little bit more about Lyda Maclallen of Talk Plus Tell … Lyda Mclallen is the founder of Talk Plus Tell and is an expert on helping business owners get published. While working at corporate for 8+ years, Lyda not-so-secretly helped authors promote their books as a side hustle. But it wasn’t until 2017 that she decided to do it full time. So far the authors Lyda and her team have worked with have gone on to sell hundreds of thousands of books, win awards, become international bestsellers, go on cross-country book tours, appear on the BBC, in Vogue, the Huffington Post and New York Times … and even go viral. Through her self-publishing company, Talk Plus Tell she now helps business owners produce beautiful books that