The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Does the idea of building a profitable business that turns over $15M after just 5-years appeal? What about winning a swag of business and personal awards along the way? I thought it would. Well, Flora & Fauna’s Julie Mathers has done just that, and bacon has played no role whatsoever! It’s a very Vegan episode 488 of The (award-winning) Small Business Big Marketing Show thanks to American Express and my very own marketing book … The Boomerang Effect.   A little bit more about Flora & Fauna’s Julie Mathers … Julie Mathers (with her hubby Tom) founded Flora & Fauna, the world’s largest self-funded, 100% vegan store just 5-years ago with a crystal clear vision to become the most responsible retailer possible, offering the world’s best customer service.   Well, she’s doing something right, as 5-years on, Flora & Fauna: Stocks 6,500 products Will turn-over $15M this year And Julie was recently named #1 in the Online Retailing Industry Association’s Top 50 People in Australian eCommerce AS WELL AS their Busine