The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Introducing a new product or a business to the market can be hard and frustrating for new entrepreneurs. It is vital to have an eye for opportunities and be able to use it to leverage and get the approval of consumers. We're back with Mark Livings of Lyre's Spirit Co, whose mission is to change the way the world drinks. Since the previous interview with Mark, Lyre's has reached tremendous success locally and internationally, racking up 21 distributors across the globe. Today, he's here with us to talk about the challenges in scaling, as well as the most effective growth and marketing strategies. Just like the first interview, you'll get tremendous business and marketing insights and know-how from this episode. Make sure to tune in to find out how you can also scale successfully.   About Our Guest: Mark Livings is the founder of Lyre's Spirits Co, a globally distributed non-alcoholic spirits brand. He is also a co-founder of a diverse portfolio of businesses in the FMCG/CPG industry across marketing and a