Internet Marketing: Insider Tips And Advice For Online Marketing

#561 What Gen Z Wants from Your Brand with Cat Agostinho and Jay Richards, Co-Founders of Imagen

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Synopsis

I don't know a whole lot about Gen Z. Sometimes I think perhaps I do, and then I see something trending on social media that I don't recognise and I'm reminded that I'm just a millennial who knows nothing.For longevity in business, you have to evolve. You have to understand what's meaningful to the next generation.That's why I needed to speak to Jay & Cat.Jay & Cat crowdsource insights from a network of Gen Z consultants to help inform the future of businesses like the NFL, Stella McCartney and Viktrs. Not only are they helping businesses to evolve in a way that meaningful to the next generation, they are given Gen Z a platform to speak up and share their voices and ideas so that they can continue to shape the future according the values that are important to them.Imagen is a fascinating business and so it made Jay & Cat the perfect people to speak to about the trends they're finding through their research with Gen Z.In today's episode we cover:Why it's important to engage Gen Z at the beginning o