Innovation In Compliance With Tom Fox

Jaclyn Schiff is the founder and CEO of PodReacher, a company that helps marketing teams transform their podcast into high-quality text content to increase impact. Tom Fox welcomes her to this week’s show to talk about her professional background, B2B marketing, and how PodReacher helps its clients.  PodReacher and B2B Marketing Tom asks Jaclyn how B2B content repurposing helps communications specialists and compliance officers. Marketers want to differentiate their product or service in the marketplace, Jaclyn responds. Podcasting is a growing B2B marketing trend because business leaders do not have time to personally create content that would captivate an audience. It became particularly popular during the pandemic as you can execute it remotely. Jaclyn states, “In any industry, a conversation is an easy way to get [your content] out there. Now taking that from the spoken word …and turning that into a good reader experience.” She explains that PodReacher turns audio into riveting content that people can us