Future Of Agriculture

  Lee Addams is the CEO of CropMetrics, a company that pursues innovation in US irrigation services and provide smart irrigation solutions to growers. Lee has experience in business model innovation, business unit growth strategizing, enterprise-level sustainability strategizing, and public sector water resources. He obtained his Ph.D. in Geological and Environmental Sciences at Stanford University and is also a Post-Doc Fellow for Water Resources/International Development at Columbia University in the City of New York.   Lee joins me today to share his passion for improving water irrigation efficiency as well as water sustainability. He describes how he became interested in water irrigation and what led him to work with CropMetrics. He explains how their system works and how it can benefit growers. Lee also discusses what a transaction would look like with a farmer and how they convince them to join.     “It's what's happening to 12, 18, to 24 inches under the ground that you don't see. That's what's a