Future Of Agriculture

    Richard Collins is the owner of California Endive Farms, a farming operation that specializes in growing endive, a vegetable of the chicory family that is so special, it’s grown twice. Due to the strict conditions and labor-intensive manner of growing it, the endive was deemed a rare crop to produce. However, Rich took advantage of this fact and decided to niche down and focus on building a farming business around it. Today, California Endive Farms is still the largest American endive grower.   Rich joins us to share the story of how he learned about the endive plant and what made him decide to grow such a complicated crop. He explains what endives are, why they’re difficult to grow, and the market potential it has. He describes the various factors they have to consider and how they manage to control them on their farm. Rich also shares why there’s hardly any competition for them when it comes to growing endive.       “There's a huge window of opportunity for us to grow crops in a much more ration