Future Of Agriculture

    Reinier van der Lee is the CEO & Founder of Vinduino, an AgTech company that supports farmers and other producers in the ag industry with products that improve profits and fruit quality as well as increase yield. One of the company’s latest products is the Vinduino R4 Sensor station, an open-source sensor that gives farmers data on water usage and efficiency. Reinier also owns a 4-acre vineyard and credits his need for better irrigation management as the reason why he founded Vinduino.   Reinier joins me today to share how Vinduino is helping farmers gather the kind of data they need and understand when it comes to water management. He explains how their products work, what separates them from other AgTech companies, and why knowing how much water you’re using is critical to your business. He also discusses why he chose to keep their products open source and shares some of the upcoming events and projects they have lined up this year.       “Water use is important because it impacts the quality an