Future Of Agriculture

    In10t CEO Randy Barker joins me to share some high-level thoughts on customer adoption. He told me it all starts with the farmer, and the recognition that all farmers are different.     In10t collaborator Chad Rubbelke is a farmer in Central North Dakota who is a great example of someone who is the right type of collaborative, intelligent, and curious farmer collaborator any company would want to work with. Along with Chad, we talk with John Grandin, who is the National Agronomy Coordinator for Compass Minerals, which is an industry-leading plant nutrient company.         "Adoption is important to everyone. It's the transactional endgame." - Randy Barker       This Week on The Future of Agriculture Podcast:   What IN10T looks for in farmer collaborators. The ideas and questions discussed when engaging with farmers. Problems farmers bring up that the company often addresses. The difference between new and old ways of connecting with farmers. How Randy got starte