Future Of Agriculture

Matthew Pryor joins us today as not only a partner in AgThentic, an Australian based food, and ag sustainability and innovation consulting firm, but also as a co-founder of Tenacious Ventures, a food and ag venture capital firm that just closed their first fund of nearly $30 million. As though that wasn’t enough, Matthew has already successfully exited two different startups. To say he has his finger on the pulse of ag innovation, sustainability and company start-ups is putting it mildly.  In this episode, we discuss Matthew’s rise to success from an entrepreneurial point of view beginning with his first company, Observant. Observant is a company that was born from an issue of water management for cattle in remote areas of Australia. Matthew was solving this water management problem with “bespoke micro-electronics” that they were building themselves.   “We were pretty mindful about looking at other industries. And the filter that we wanted everything to pass was why should this be different in ag?” - Matthe