Future Of Agriculture

Kellee James joins us today to discuss what it takes to build a platform as co-founder and CEO of Mercaris, a market information service and online trading platform for identity preserved agricultural commodities.   “We’re a market data and information service. We are also an online trading platform but we have chosen to focus on a specific part of the ag supply chain, and that is identity preserved ag commodities.” - Kellee James   https://mercaris.com (Mercaris) provides price discovery while allowing customers a procurement tool within a very specific field in agriculture through trades and auctions. Only 15% of their revenue is derived from trading fees. Most of their revenue comes from the sale of data. There is very limited tracking in imports and exports with these specific commodities so creating a data marketplace creates real advantage for their customers as well as a way to connect with vendors who may be interested in their products.   “You’ve got to establish yourself as the marketplace. So