Future Of Agriculture

https://www.pristinegourmet.com (Pristine Gourmet) was formed in 2005 with the vision of supplying the food industry with quality local non-GMO artisan foods. Jason Persall owns Pristine Gourmet in Waterford, Ontario. He converted his 1000 acre strictly traditional commodity soybean farm to support the three pillars of Pristine Gourmet; heritage, passion and craftsmanship. They produce fresh and unique cooking oils for retail, restaurants and bulk ingredients. The major obstacle faced by Pristine Gourmet was finding shelf space in the supermarkets and somehow making their product stand out. Jason quickly understood that was going to be a perpetual obstacle and so chose to pursue a different strategy. Jason shares that he invested slowly and allowed his business “to grow organically.”   “That was kind of just the beginning of where we are now. Just starting out with chefs and realizing that that is really our focus of where our brand is going to be widely accepted. Chefs just love new products, something tha