Future Of Agriculture

Danette Amstein and Michael Uetz are the Principles and Co-Founders of Midan Marketing. Their focus is on being a full-service marketing firm for the meat industry. Both Danette and Michael grew up in agriculture and worked in the National Cattlemen's Beef Association prior to founding Midan Marketing.. Michael specifically worked on identifying “what is the consumer looking for and how do we be responsive to their needs.” They joined forces to create Midan Marketing and further pursue closing the gap between producer and consumer.  “We are working to help our clients rise above all of the clutter that’s in the marketplace, above all the noise so that they can match their products with the consumers out there that are interested in it.” - Danette Amstein Both Danette and Michael credit a lot of their success to having created and curated a good team of people. The team of Midan Marketing is made up of not only marketing specialists but also a staff that are actively farming and therefore better able to rela