Future Of Agriculture

What are the barriers to customer acquisition for agribusiness and agri tech companies? In10nt is a company that attempts to answer that question and bridge the gap between company and farmer. They focus on being able to create trials at the farm level to introduce a product and allow farmers to find the best fit for their operations. Dan Poston is the Director of Agronomy for Pivot Bio. Sean Blomgren is a fourth-generation family farmer from Iowa and is the owner of Blomgren Seed. Both Dan and Sean join us to discuss the complicated process of developing, establishing, and managing an on-farm trial that will demonstrate the potential of a certain product's performance.   “We’re constantly thinking about how you test those products, where you test those products, and how close to the customer you get from a testing perspective…..We really want to have that footprint and that experience on a farmer field before we feel comfortable delivering to the customer.” - Dan Poston   Statistical analysis results in