Future Of Agriculture

Daren Williams joins the show to help us better understand the role of producer-led commodity groups. Daren is the Senior Director of Global Communications at the Almond Board of California. He has worked in agricultural communications for over 30 years, much of that with producer-led commodity groups like almonds, beef, apple, dairy and pork.    The Almond Board of California supports all 7,600 almond growers, as well as many others in the almond growing community from suppliers and beekeepers to farmers and buyers. Almonds are one of the fastest growing crops in California, and the Almond Board has cast a vision for the industry that includes goals to improve by 2025 in water use efficiency, dust reduction, zero waste, and pest management.    “We fund research and production techniques. We validate techniques at work and if it's beneficial and cost effective and can help improve the return on investment for the grower, we roll it out to the industry and make sure everybody knows about it.” Daren William