Future Of Agriculture

Great show for you today, especially for the entrepreneurs in the audience. We have on the show Joe Dales, who in his current capacity is the CoFounder and President of Agri & Food Innovation at RH Accelerator in London, Ontario, Canada.  In this episode, we talk about the importance and the elusiveness of product-market fit - meaning creating not just a great product or service, but one that the market is eager to pay for. We also talk a lot about attracting and retaining talent to the ag industry, and the future of work.  Joe’s extensive experience in bringing innovations to the market really shines through in this episode. He has been involved in successfully launching over 40 agtech innovations ranging from crop protection products, to seed varieties, to biologicals, to software companies. In 1998, he co-founded Farms.com Ltd. and AgCareers.com which have grown to become a leading supplier of innovative solutions to farmers, agriculture and food companies around the global, he remains a major shareholde