Future Of Agriculture

FoA 234: What Data do Farmers Trust? In10t Series Finale

Informações:

Synopsis

This is the series finale of exploring agtech adoption with In10t. Co-founder and COO Kevin Heikes joins as co-host to setup this episode which features Josh Miller and Elizabeth Blessum from BASF.  Make sure you listen to the other three episodes in the series:  FoA 226: The Problem with Farm Data FoA 215: Bridging the Gap Between Farmers and Agtech FoA 194: Accelerating Agtech Kevin reflects on the journey of founding In10t and what we’ve covered in these episodes as well as in his first two Future of Agriculture appearances on FoA 028 and 062. “When technology gets in the way of innovation, no one is happy.” - Kevin Heikes Josh Miller is a technical market manager for plant health at BASF. He describes the thousands of farmer trials that have been a part of bringing their Revysol brand fungicides to the market. He emphasizes the importance of trust and transparency when performing on-farm trials.  “I think (on-farm trials) is becoming part of our DNA. It’s not just about the data. It’s about the