Future Of Agriculture

In recent years, the idea of farmers getting paid based on stewardship has really taken off. Whether that’s the discussion of companies paying for carbon sequestration, soil conservation, water quality or any other number of “ecosystem services”, it seems to be a trend that is not going away any time soon. But how much real demand is there for this vs. just marketing and PR? Obviously, we all want cleaner air and water, but who is lining up to pay for it to create the right incentives to make it happen? And, does this even scale? Jason Weller is the Vice President of Truterra, LLC, the sustainability solutions business of Land O’Lakes Inc.. Many do not know that Land O’Lakes Inc. is one of the nation’s largest farmer-owned cooperatives. Before joining Truterra, Jason served as Chief of USDA’s Natural Resources Conservation Service, the nation’s largest working lands conservation organization. That makes him uniquely suited to talk about the role of both public and private sectors in this sustainability conve