Future Of Agriculture

Please participate in our listener survey to help us focus the direction of the show: https://airtable.com/shrCB33GWIUCIxVRU  E-commerce is nothing new. I think all of us have probably bought more online than ever this past year. But the company we’re featuring today, Pinduoduo, has taken this to a whole other level by gamifying e-commerce and making it a social experience. A big part of their strategy is selling agricultural products online. One of the biggest drivers changing the future of agriculture is consumer preferences, what they buy and how they buy it. Today we explore some pretty incredible insights into how this is changing in China.  We have on the show Xin Yi Lim, who is the executive director of Sustainability and Agricultural Impact at Pinduoduo. The platform, which has been described as “where Costco meets Disney”, started in 2015 and has grown to over 700 million active users in China. Before joining Pinduoduo in 2018, Xin Yi worked for SIngapore’s sovereign wealth fund, GIC, both in its